MSC CRUISES WELCOMES TUDOR PRO CYCLING ON BOARD MSC WORLD EUROPA AHEAD OF TOUR DE FRANCE GRAND DÉPART

Barcelona, Spain – 3 July 2026 – MSC Cruises welcomed Tudor Pro Cycling on board MSC World Europa in Barcelona for the team’s official pre–Tour de France presentation, creating a striking setting ahead of one of the world’s most watched sporting events.

Held on board MSC Cruises’ European flagship while docked at the company’s state-of-the-art cruise terminal in Barcelona, the event brought together riders, team management, media and partners on the eve of the Grand Départ on 4 July. It also highlighted the growing partnership between MSC Cruises and Tudor Pro Cycling, with MSC Cruises serving as the team’s Official Main Partner.

Set against the backdrop of MSC World Europa and Barcelona’s waterfront, the presentation gave media direct access to riders and team leadership, as well as a distinctive visual opportunity ahead of the race start.

Pierfrancesco Vago, Executive Chairman of MSC Cruises, said:
“We are proud to welcome Tudor Pro Cycling on board MSC World Europa at such an important moment in their season. Our partnership is built on shared values of teamwork, precision and passion, and this event reflects our commitment to supporting the team while creating memorable experiences in exceptional settings. Everyone at MSC Cruises will be following the team and wishing them every success in the coming weeks.”

Raphael Meyer, CEO of Tudor Pro Cycling, said:

"Standing on the eve of our second Tour de France, you can feel the excitement throughout the entire team. To begin this adventure on board MSC World Europa with one of our closest partners is a fantastic way to mark the occasion. We are grateful for MSC Cruises' confidence in our project and look forward to sharing a long journey together.

Fabian Cancellara, Founder of Tudor Pro Cycling, added:

Being here ahead of our second Tour de France reflects how far we've come in a short time. It's a privilege to begin this adventure alongside MSC Cruises, a partner that believes in the same pursuit of excellence and isn't afraid to think big."

As Official Main Partner, MSC Cruises has prominent visibility across the Tudor Pro Cycling team kit, with branding featured on rider jerseys, support cars and team buses throughout the season.

MSC Cruises became Official Main Partner of Tudor Pro Cycling in 2025, strengthening its connection with a fast-rising team competing at the highest level of international road cycling.

Headquartered in Geneva, Switzerland, MSC Cruises shares a strong Swiss connection with Tudor Pro Cycling. The partnership reflects a common focus on performance, operational excellence and teamwork, whether delivering complex global cruise operations or supporting elite athletes on the road.

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About MSC Cruises

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 250 destinations, making unforgettable memories and enjoying the finest hospitality.

For more information visit here

About Tudor Pro Cycling 

 Swiss, Human, Performance 

Tudor Pro Cycling is a Swiss professional Cycling Team based in Sursee. Launched in 2022 at the initiative of double Olympic Champion Fabian Cancellara, the Team is taking the world of professional road cycling by storm thanks to a daring new approach to the sport. Tudor Pro Cycling is made of Pro, Devo and Gravel riders. In 2026, 47 riders from 17 nationalities – including 15 Swiss men – are racing at the highest level of road and gravel racing.For more information, visit www.tudorprocycling.com 

 About TUDOR  

TUDOR is an award-winning, century-old, Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point. Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, Monarch and Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with a variety of function and superior performance.

For more information: www.tudorwatch.com