MSC CRUISES UNVEILS EXPANSIVE RETAIL OFFERING ABOARD MSC WORLD ASIA

• Guests can explore a curated collection of premium boutiques across the World Promenade and World Galleria, featuring luxury fashion, jewellery, accessories and world-renowned brands.
• From names including OMEGA and TimeVallée to personalised shopping experiences and limited-edition products, guests can discover exclusive items available only onboard
• Two new pop-up souvenir venues in the Harbour and Clubhouse will offer exclusive MSC World Asia ship-themed collectibles, from T-shirts and tote bags to games and towels, alongside unique gifts and keepsakes to help guests remember their journey long after they return home.

Geneva, Switzerland - 30 July 2026 - Guests can discover a world of sophisticated and diverse shopping aboard MSC Cruises' newest flagship, MSC World Asia, when she begins sailing the Mediterranean in December 2026.

Whether searching for the perfect gift, a luxury statement piece, an exclusive souvenir or a unique keepsake, guests will find a curated collection of boutiques and world-renowned brands all in one dynamic shopping destination at sea.

Guests can experience the lively outdoor World Promenade, where luxury boutiques line the open-air waterfront setting, and the elegant indoor World Galleria, where shopping, entertainment and design come together.

Throughout their voyage to some of the Mediterranean's most iconic destinations, guests can also enjoy exclusive retail events and limited-time pop-up experiences, with select boutiques unveiling exclusive collections and special items only available on board our ships.

Guests will have the opportunity to explore an exceptional selection of luxury brands, including fragrances from the likes of Xerjoff, Parfums de Marly, Jo Malone London, Chanel and Dior, as well as jewellery collections from Swarovski. For the first time on an MSC Cruises ship, dedicated retail experiences will also be introduced in two family-focused venues, giving guests even more opportunities to shop while enjoying the ship's entertainment spaces.

Located in The Harbour, the ship's open-air theme park featuring thrilling attractions and exciting new night-time experiences, and The Clubhouse, where families come together for active fun, the pop-up retail spaces will offer a fun selection of MSC World Asia-themed collectibles, branded merchandise and memorable keepsakes.

From family games and T-shirts to tote bags, towels and exclusive souvenirs, there is something for guests of all ages to take home as a lasting reminder of their holiday.

MSC Cruises Senior Vice President Onboard Revenue, Georg Schmickler shared, "With MSC World Asia inviting guests to experience The Art of Cruising, we are delighted to offer an exceptional onboard shopping experience that reflects the spirit of the journey. From world-renowned brands and fine watches to fashion jewellery, cosmetics and the latest electronics, our carefully curated selection offers something special for every guest. We look forward to creating an inspiring shopping experience at sea, helping guests discover meaningful keepsakes that will remind them of their voyage long after they return home."

Shopping experiences available aboard MSC World Asia include:

• OMEGA: Guests can discover the iconic Swiss watchmaker's collection of exceptional timepieces, celebrated for their precision, heritage and timeless elegance.
• TimeVallée: For those seeking the finest in luxury watches, this unique multi-brand experience brings extraordinary creations from leading watchmaking maisons, including Breitling, Cartier, Chopard watches & jewellery, Hublot, IWC, Panerai, Tag Heuer and helps guests find the perfect watch.
• Fine Jewellery and World of Jewels: Jewellery enthusiasts will be captivated by the exquisite selection available at Fine Jewellery and World of Jewels, where dazzling diamonds, precious gemstones and exceptional craftsmanship create pieces to cherish for a lifetime. Whether marking a special occasion or simply indulging in something beautiful, guests can discover jewellery that reflects their unique style including from brands: Messika, Damiani and Maison Heavenly.
• Luxury Accessories and Boutique: Guests can indulge in a premium shopping experience at these two elegant retail spaces, showcasing carefully curated collections of luxury bags and accessories from world-renowned designer brands alongside stylish fashion essentials. Whether searching for a timeless investment piece, a special gift for a loved one or the perfect accessory, guests can enjoy a personalised shopping experience designed to help them find something truly memorable.
• MSC Shop: Featuring an exclusive collection of MSC-branded products and signature merchandise, this is the perfect place to pick up unique souvenirs and keepsakes that will commemorate guests' holidays for years to come.
• Iris Galerie and The Hub - Photo & Digit@l: For those looking for pieces that go beyond traditional shopping, guests can transform their iris into a stunning work of art, creating a one-of-a-kind masterpiece at the Iris Galerie, while The Hub provides professional photography to help guests preserve their special moments onboard.

Beginning 4 December 2026, MSC World Asia will offer seven-night sailings to some of the Mediterranean's most iconic destinations including Barcelona, Marseille, Messina, Civitavecchia for Rome, Naples and Valletta.

As the third ship in the line's World Class series, which celebrates the beauty of the world's continents and oceans, reflecting the global nature of MSC Cruises, MSC World Asia will feature subtle design elements that reflect Asia's rich culture, art and landscapes.

More information on MSC World Asia can be found here.