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  • New flagship will feature first-ever Luxury Plaza, with a TimeVallée concept store, displaying a wide range of high luxury watch Maisons
  • Dedicated Liquors & Cigars boutique offers exclusive Scottish Single Malt whiskies and Davidoff cigars
  • Extensive range of Samsung products and widest selection of tech in the fleet

Geneva, Switzerland – 25 May 2023 – MSC Cruises continues to outdo itself with ever growing and ever diversified retail offerings on board their newest ships, with upcoming MSC Euribia to be crowned the newest and largest shopping area at sea – totalling 1278m2, when she launches this June. On board, guests will be treated to a brand-new Luxury Plaza, an expansive range of tech and gadgets, as well as new environmentally responsible products in line with the ship’s environmental message.

Head of Retail Adrian Pittaway shared,We’re particularly excited to share what we have instore aboard MSC Euribia with our future guests. She’s really taken what we started on her sister ships and brought it to a whole new level, with open, fluid retail spaces, new meeting areas and dedicated, immersive spaces for luxury, it ensures that we offer something new for every type of guest.”

Among the new and updated features of MSC Euribia newest retail space, guests will find:

The brand-new Luxury Plaza: The ultimate space for new luxury retail concepts, located on Deck 6, off the promenade. Open from morning to night, guests can participate in workshops, seminars, discovery sessions, one-to-one consultations with a personal shopper, tastings, as well as demonstrations.

A journey in the world of Luxury Watchmaking with TimeVallée: Within the Luxury Plaza, guests will find the renowned Luxury Watch & Jewelry multi-brand concept boutique, partnering for the second time with MSC Cruises following the success of the opening on MSC Seascape. The guests will be welcomed by a crew of knowledgeable Sales Ambassadors, who will be ready to accompany the journey of discovery of some of the most sought-after watchmaking brands, such as Baume & Mercier, Bvlgari, Hublot, IWC Schaffhausen, Montblanc, Panerai, Tag Heuer and Ulysse Nardin.

A new Liquors & Cigars concept:  For the first time in the fleet, MSC Cruises will launch a Liquors & Cigars area, offering an exclusive range with limited availability. As part as the Luxury Plaza, guests can expect Davidoff cigars and accessories, and a selection of distinctive Scottish Single Malt whiskies that will have them indulging in the finer things. The boutique is designed as an experience in its own right, with bottles worth up to 11,600€ - a chance for guests to own a piece of whisky royalty!

A transformed, open Shopping Gallery: Nearly 250m2 of completely re-designed and evolved space that features beauty, the widest selection of tech in the fleet, as well as food and drinks, showcasing new products and events through fully immersive experiences, using a newly created “digital zone”. This new zone will include the fleet’s widest range of Samsung products, providing numerous and varied product options from smart watches to mobile phones. The gallery brings modernity and technology together in an innovative way as never before seen in cruise retail.

New eco-friendly products in the MSC Logo Shop: Continuously seeking new and innovative product ranges that reduce any impact on the environment, the MSC Logo Shop has diversified its selection with a high focus on recycled or natural materials, reduced packaging and waste reduction, as well as increased eco labelling certification. Among the MSC Cruises branded materials, guests will find a host of options to remember their cruise holiday made from natural rubber, BSCI certified cotton, FSC certified wood and paper, recycled PET yarns, BPA-free or sugarcane-based plastics, recycled fishing nets and more!


This unforgettable occasion will offer guests a first glimpse to discover more about the innovative ship’s exceptional features, amenities and rich and varied onboard experiences.

Some key highlights include:

  • NEW! Experience the artwork, 2023, by renowned British artist Julian Opie in l’Atelier du Voyageur bar. The artwork, commissioned specifically for MSC Euribia, is an expansive 11 x 2 m purpose-built LED screen featuring walking figures in Opie’s distinctive style.
  • NEW! Located in the aft of the ship, The Carousel Lounge is reinvented with a new layout, offering even more stunning panoramic ocean views, allowing guests to relax during the day or participate in a range of leisure activities as well as enjoy a variety of live music every evening including from the Big Band at Sea - one of the largest big bands at sea.
  • A revolutionary kids’ area will feature 700 sqm of interior space entirely dedicated to kids and teenagers with seven rooms, each catered to different age groups from 0 – 17 years and for the first time will include the new MSC Foundation Lab - offering a brand-new kids area and programme of activities dedicated to educate children and teenagers about environmental subjects.
  • NEW! Guest can choose between 10 dining venues which includes five speciality restaurants with the exciting brand-new Le Grill, a stylish French bistro meets steakhouse and Kaito Sushi & Robatayaki, a mainstay of MSC Cruises that features a Robatayaki for the first time.
  • An impressive five pools and the ship’s very own coral theme Ocean Cay AquaPark, one of the largest and most elaborate waterparks at sea, with three water slides for endless fun.
  • The 945-seat Delphi Theatre offers world-class live entertainment every evening with a full seven-day programme of big-production shows.
  • The ship offers 21 bars and lounges with five outdoor and 16 indoor areas to meet the needs and preferences of all.
  • Guests will have the opportunity to explore and connect at Galleria Euribia, the longest LED Dome at sea, with an array of shops, restaurants and entertainment to discover.

To find out more about MSC Euribia, please click here.