MSC CRUISES BECOMES OFFICIAL MAIN PARTNER OF TUDOR PRO CYCLING

3 July 2025, Lille, France - MSC Cruises has partnered with Tudor Pro Cycling to become its Official Main Partner through to the end of the 2027 season, including debuting at the Tour de France 2025 starting July 05.

The partnership was officially unveiled today ahead of the Tour de France Official Team Presentation in Lille, where Team jerseys are seen for the first time, ahead of the Grand Départ in Lille, France on 5 July.

MSC Cruises will have strong visibility across the Tudor Pro Cycling Team’s kit, with branding featured prominently on rider jerseys as well as on team vehicles, including support cars and team buses. Audiences will see the new branding for the first time at the 2025 Tour de France which starts this Saturday.

Pierfrancesco Vago, Executive Chairman MSC Cruises: “We are proud to partner with the Tudor Pro Cycling Team as Official Main Partner at the start of this exciting new chapter for the team as they are participating for the first time in the world’s biggest cycling event. We look forward to supporting the team as they race across the world—introducing our brand to a new global audience that follows this exciting international sport. Team sports, such as this, reflect our commitment to delivering outstanding experiences driven by teamwork, excellence, and passion.”

The move is MSC Cruises’ first involvement in the world of professional cycling, and the latest sports partnership for the Cruise Line that also includes Formula 1 and some of the world’s leading football clubs.

Raphael Meyer, CEO Tudor Pro Cycling: "We are honored and excited to welcome MSC Cruises as new Main Partner of Tudor Pro Cycling. Their support comes at a truly historic moment for our team, as we prepare to compete in our very first Tour de France. This milestone marks a bold new chapter in our journey, and we are thrilled to have MSC Cruises on board with us. Together, we share a commitment to excellence, innovation, and pushing boundaries, values that will drive us forward both on and off the road."

With MSC Cruises headquartered in Geneva, Switzerland and Tudor Pro Cycling a proud Swiss Team, the partnership reflects a shared national heritage and a focus on high operational standards. Both organisations place strong emphasis on planning, technical expertise, and reliable execution, whether managing complex cruise operations or supporting elite athletes on the road.

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 About MSC Cruises:

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.

For more information visit www.msccruises.com/int

About Tudor Pro Cycling

Swiss, Human, Performance

Tudor Pro Cycling is a Swiss professional Road Cycling Team based in Sursee, Switzerland. Launched in 2022 at the initiative of double Olympic Champion Fabian Cancellara, the Team is set to take the world of professional road cycling by storm thanks to a daring new approach to the sport. Tudor Pro Cycling is made of Pro, Devo and Gravel riders. In 2025, 47 riders from 11 nationalities – including 15 Swiss men – are racing at the highest level of road and gravel racing.

For more information, visit www.tudorprocycling.com

About TUDOR

TUDOR is an award-winning Swiss-made watch brand, offering mechanical watches with refined aesthetics, proven reliability and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The TUDOR’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. As a result, over the course of history, TUDOR watches have become the choice of daring individuals. Today, the TUDOR collection includes flagship lines such as Black Bay, Pelagos, Glamour and 1926. Since 2015, TUDOR has offered exclusive mechanical Manufacture Calibres with varied functions.

For more information: www.tudorwatch.com