MSC SEASCAPE TO BUILD ON MSC CRUISES’ AWARD-WINNING FAMILY OFFERINGS WITH NEW AND INTERACTIVE ONBOARD EXPERIENCES

• MSC Cruises’ award-winning children and family programming will reach new heights on board MSC Seascape, incorporating the latest technology, social media and interactive activities
• MSC Seascape will feature newly designed spaces with the latest technology

Geneva, Switzerland – July 11, 2022 – MSC Cruises’ upcoming U.S. flagship, MSC Seascape, will elevate the family experience and provide children with endless options for onboard entertainment. Today the line revealed plans to delight family members of all ages with 98 hours of live entertainment per cruise, more than 7,500 square feet of dedicated kids’ space, and cutting-edge amusement options when the ship begins offering 7-night cruises in December 2022.

More than 350,000 young guests have sailed with MSC Cruises over the years, and the line continues to expand its extraordinary experiences for all ages through award-winning programming and partnerships. With the rise in multi-generational travel and an increasing number of young cruisers, MSC Seascape will take family entertainment to another level with new and unforgettable options.  

Steve Leatham, Global Head of Entertainment, MSC Cruises, said: “We have invested heavily in the entertainment proposition for our youngest guests. We know they value the latest technology, trends and happenings more than any other group, and we lead the way in creating special vacations. The ship programming is full of innovations in hardware and software, and we have taken care to ensure that all age groups have exclusive access to all the amazing venues and spaces onboard this amazing ship. We are working with many partners and producing much of the content ourselves, ensuring everything is relevant and fits with our amazing ships.”

NEWLY DESIGNED SPACES FOR AGES 0 TO 17  

MSC Seascape will offer one of the largest children’s areas in the fleet, spanning 7,567 square feet of dedicated space and featuring a fresh, futuristic design. New spaces include:

• TWO LEGO® ROOMS: The cruise line will build on its partnership with LEGO®, debuting two exclusively designed LEGO® rooms that cater to different experience levels. One room will offer LEGO® DUPLO® for ages 3 to 6, and the other room will cater to Juniors ages 7 to 11 with LEGO® bricks and the opportunity to earn a certificate for becoming a LEGO® Master Builder.
• THREE NEW CONCEPT SPACES FOR TEENS: Guests from 12 to 17 years old will enjoy three new themed areas to engage with other teens their age. The first space will center around “Future” and features a technology area with the latest generation consoles, VR and screens. The “Chill Out” area will offer a place for teens to talk, exchange social media contacts and challenge each other to games of ping pong and foosball. The third space celebrates “Music” with a dance club featuring light and sound effects that allows teens to choose their own songs late into the night.

NEW INTERACTIVE GAME SHOWS INCORPORATING THE LATEST TECHNOLOGY

Family entertainment will bring people of all ages together aboard MSC Seascape, with live interactive games incorporating the latest technology. New game shows launching on MSC Seascape include:

• BREAK THE WALL: During this new high-tech game, guests will stand in front of a giant digital wall that will determine which surprise tests must be performed on stage in front of a jury composed of the audience. Bringing an element of surprise and laughter, kids of all ages will be talking about this game for the entire trip.
• VIKINGS: For the first time on board an MSC Cruises ship, families can participate in an “edutaining” game that will teach participants about the history of Vikings while presenting them with a fun challenge at sea.
• CABIN 12006 - THE SECRET GAME: Inspired by the MSC original “Cabin 12006” web series, this immersive experience combines music, videos, Tik Tok trials, memory games, and more as guests try their hand at solving mysteries on board.
• BEAT THE MUSIC: During this interactive and digital game show dedicated to music suitable for all ages, the whole family will be the star of the show. Guests can play the game through a dedicated app where parents will be challenged to know the latest music hits their kids are listening to and kids will have to guess the classics their parents love. With eliminations and prizes, the game is sure to be one of the most memorable experiences of the cruise.

Matteo Mancini, Corporate Kids Entertainment Manager, MSC Cruises, said: “With MSC Seascape, we want to surprise and leave Generation Z speechless. We've listened to the 350,000 young people who have travelled with us over the years and followed their trends and requests. We will offer even more space and new experiences for teenagers, have exclusive game shows for this age group and the first ‘edutainment’ game show dedicated to history, bringing in the concepts of new technology and social media.” 

In addition to new family programming options, MSC Seascape will offer the signature experiences that have established MSC Cruises as the ideal option for family vacations. Other activities and entertainment that can be enjoyed on board include:

• DOREMILAND, THE DOCUMENTARY: All cabins with children and teenagers will include an exclusive travel talk broadcast in the form of a documentary, immersing parents and kids in all the services and activities that await them during the cruise. This sensational behind-the-scenes documentary shows guests the secrets behind the creation of MSC Cruise’s family product.
• MSC DANCE CREW: Developed in partnership with Fremantle, the production company behind globally successful TV talent shows like Idols, The X Factor and Got Talent series, this competition experience lets teams of 10- to 17-year-olds battle to win the title of dance crew of the year.
• CABIN 12006—THE EXPERIENCE: MSC’s original web series, “Cabin 12006,” is now also a live entertainment experience consisting of seven different activities, including a family game show and a casting session with performances.
• TLS TEENS LATE SHOW: Each week, teens will be the cast of a real “Late Show” live from the Teens Club that will focus on trends, music charts, guest stars, the most loved TV series, games and prizes.
• MSC FOUNDATION JUNIOR AMBASSADORS: The MSC Foundation provides young guests with the tools for understanding projects like marine conservation, making them the center of dedicated activities aimed at bettering the world.

With extended operating hours for the Kids Club and Teens Club, and extra attractions including the Aquapark, MSC Formula Racer and more, activities abound on MSC Seascape to help families create an unforgettable vacation.

For more information about MSC Seascape, please click here.

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About MSC Cruises

MSC Cruises is the world’s third largest cruise brand as well as the leader in Europe, South America, the Gulf region and Southern Africa, with more market share in addition to deployed capacity than any other player. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.

Headquartered in Geneva, Switzerland, MSC Cruises is one of the two brands that sit within the Cruises Division of MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 19 vessels combined with a sizeable future global investment portfolio of new vessels. The fleet is projected to grow to 23 cruise ships by 2025, with options for six more vessel orders in place through 2030.

MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company’s European heritage, where they can enjoy international dining, world-class entertainment, award-winning family programs, and the very latest user-friendly technology on board. To learn more about MSC Cruises’ itineraries and experience on board its ships, click here.

The Company’s number one priority has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve.  In August 2020, MSC Cruises implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. To learn more about MSC Cruises’ health & safety protocol, click here.

MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment, click here. 

Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments, click here.