MSC FOUNDATION AND MSC CRUISES LAUNCH “OCEANS DAY POWERED BY MSC FOUNDATION” TO INSPIRE THE NEXT GENERATION OF OCEAN AMBASSADORS

• New onboard program powered by MSC Foundation brings ocean literacy to children and families on every journey across the MSC Cruises fleet
• Expected to engage thousands of children globally through immersive ocean education experiences

GENEVA - June 8, 2026 – To mark World Oceans Day, MSC Foundation and MSC Cruises announced the launch of Oceans Day powered by MSC Foundation, a new onboard program designed to help children and families better understand, celebrate and care for the ocean through experiences that combine learning, creativity and participation. It is expected to engage thousands of children from around the world each year, helping nurture the next generation of ocean ambassadors.

The onboard program is designed around three pillars – celebrating the ocean on every cruise, placing children and families at the center of the experience, and fostering ocean literacy. It draws on the MSC Foundation’s years of collaboration with conservation and education partners, combining lessons from its restoration work at Ocean Cay MSC Marine Reserve in The Bahamas with the expertise of organizations such as Mission Blue and Marevivo to create immersive experiences.

Daniela Picco, Executive Director of MSC Foundation, said: “Oceans Day powered by MSC Foundation reflects our belief that education is fundamental to long-term ocean conservation. We believe that if you know the sea, you protect it — everything starts from there. By helping children and families build a deeper connection with the ocean, we hope to foster curiosity, responsibility and a lifelong commitment to caring for the marine world.”

Developed together with MSC Cruises’ Entertainment team, Oceans Day powered by MSC Foundation is progressively rolling out across the MSC Cruises fleet, transforming every cruise into an opportunity to connect younger generations with marine conservation. It also reflects the growing role of MSC Cruises’ global Entertainment team as a hub for the creation and production of original family experiences at sea.

Children aged 3 to 17 will be invited to take part in a range of interactive experiences, including “Everybody loves the Sea”, an original song developed with a children’s choir, games and quizzes, creative workshops, drawing activities and conservation challenges. Guests will also be encouraged to make personal pledges to protect the ocean through the “My Wish for the Ocean” initiative and receive an Ocean Ambassador Passport filled with practical actions to continue at home. The experience culminates in a celebratory parade featuring children’s participation and music designed to reinforce positive environmental messages in a fun and memorable way.

Matteo Mancini, Family Entertainment Development Director at MSC Cruises, said “Through Oceans Day, MSC Cruises is proud to help bring MSC Foundation’s ocean education mission to life onboard, creating meaningful shared experiences that encourage children to better understand and care for the ocean.”

The program will continue to evolve over time, with new experiences introduced to keep it engaging, relevant and impactful for future generations. On ships featuring an MSC Foundation Centre, Foundation representatives will also take part in activities, helping deepen children’s connection with the ocean.

ENDS

ABOUT MSC FOUNDATION

Headquartered in Geneva, Switzerland, the MSC Foundation is the philanthropic arm of the MSC Group. Established in 2018, the Foundation supports initiatives in environmental conservation, community support, education, and emergency relief. Its mission is to use MSC’s global reach and knowledge of the sea to take action that contributes to protecting and nurturing the blue planet and its people.

About MSC Cruises

Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America. 

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.  

For more information visit MSC Cruises.