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  • MSC Cruises is expanding its kids and family entertainment offerings this summer
  • Extended kids club hours mean young guests will have even more time for fun onboard
  • New activities for guests of all ages will further enrich MSC Cruises’ award-winning family offerings

Geneva, Switzerland - May 28, 2024MSC Cruises is expanding its award-winning kids and family program this summer with new entertainment and services, promising guests of all ages unforgettable experiences.

Starting this Summer, families onboard MSC Cruises will have even more activities and services to choose from, including services for babies, more family game shows, expanded hours for kids, and more.

Brand-new activities and services this summer include:

Extended services for babies from six months and up: For the first time, MSC Cruises will offer a dedicated baby care service for babies as young as six months old. Previously, the service could only cater for those over one year old. The extended service gives parents the freedom to enjoy the ship, knowing that their children are being cared for by dedicated and highly trained staff. The services are offered in collaboration with Chicco® – a long-term MSC Cruises partner, ensuring all youth staff on board are prepared to meet the needs of babies as young as six months old.  

Doremiland Open House and Party: Parents who want to spend some quality time with their kids in the kids club, will now have the chance to do so. Each day a time slot will be reserved when all Doremiland areas will be open to parents. There will also be a big family party for families to enjoy together during each sailing.  

New MSC Original Family Game Shows: Among the most popular activities for families are the MSC Cruises original or branded game shows, where children are the main stars of the show while participating with their parents. After the success of MasterChef at Sea Juniors, Break the Wall and MSC Dance Crew – two new family game shows are now available, including “World Quest” a geography-based trivia game and “Caravaggio”, a spy game show dedicated to art.

Extended Club Hours for teenagers ages 12-17: Young guests between the ages of 12 to 17 years old can now enjoy extended club hours, allowing for even more fun during their vacation. The club will be open from 10am – 1pm and 3pm – midnight on sea days, and from 3pm to midnight on port days.

Guinness World Record activities for families now available on multiple ships: After successful trials of hosting the family Guinness World Record show on board select ships, the program will now be extended to additional ships. Families will be asked to pick out the tallest, the shortest, the biggest or the strongest amongst participants for a chance to win prizes in the ultimate family record-breaking quiz show. Now available on: MSC World Europa, MSC Euribia, MSC Seascape, MSC Seashore, MSC Magnifica, MSC Divina, MSC Meraviglia, MSC Virtuosa and MSC Grandiosa.

A brand new MSC Foundation Day: Families will now have the opportunity to learn more about sustainability initiatives through various activities carried out in collaboration with the MSC Foundation and its long-term partners. The activations will span one hour each day and will showcase important environmental topics, in which children will be able to learn, create and express themselves according to their interests.

Steve Leatham, Global Head of Entertainment at MSC Cruises, said: At the heart of our business is family. We love creating unforgettable memories and holidays for everyone, especially for families. That’s why we proudly offer a fleetwide family program of entertainment and activities that resonates with our valued guests. As a father of three boys, I know first-hand the incredible job our youth team does on board, not only in entertaining children and families but also in creating moments that can't be replicated anywhere else”.

Matteo Mancini, Corporate Senior Manager of Kids Entertainment at MSC Cruises, said: We want to make sure every one of our children and teenagers disembark having had the best experience. That’s why it’s so important for us to continually listen to their feedback and follow entertainment trends. Music, game shows, digital innovation and trained youth staff are the pillars we turned into reality.”

 That’s why it’s so important for us to continually listen to their feedback and follow entertainment trends. Music, game shows, digital innovation and trained youth staff are the pillars we turned into reality.”

Popular favorites also returning to the MSC Cruises fleet this summer include:

LEGO® Experience On Board: With a wide range of LEGO® bricks and toys on board, kids will have the opportunity to express their creativity however they choose. At the end of the LEGO® EXPERIENCE ON BOARD each child will receive a diploma, granting the title of Junior LEGO® Master Builder.

BREAK THE WALL: A new original game show for the whole family will entertain all young guests on board. Participants will stand in front of a giant technological wall that will determine which surprise tests must be performed on stage, in front of an audience that will act as the jury. Be ready, the wall can make anything happen.

CABIN 12006 THE SECRET GAME: The unexpected game show inspired by the MSC Cruises original Cabin 12006 web series is back. The immersive experience will feature Music, videos, Tik Tok’s trials, memory games, and dancing moments around the never before seen mysteries of Ocean Cay. “Cabin 12006 the secret game ” it’s part of “Cabin 12006 experience”  consisting of seven different live entertainment moments including a game show and a casting session with performances . The web series, with over 4 million views and 2 million online interactions, has been written and shot in collaboration with Viacom, the media group behind kids’ channel Nickelodeon, to develop an original, authentic and high-quality web content for kids. Watch it here: MSC Cruises Web Series: Cabin 12006 - YouTube.

DOREMILAND, THE DOCUMENTARY: All cabins featuring children and teenagers will feature an exclusive travel documentary, which will showcase viewers the activities that await them during the cruise. The documentary gives a behind-the-scenes look at what’s offered for kids and teens, as well as showcases the secrets behind the creation of the MSC Cruises family product. The Doremiland - Dreaming At Sea - YouTube has won six international awards.

MSC DANCE CREW: This brand-new competition experience hosts kids from 10 to 17 years old as they battel it out to win the title of dance crew of the year. The game was developed in partnership with Fremantle, the production company behind the globally successful TV talent shows including Idols, The X Factor and Got Talent series. Get a sneak peak here: MSC Dance Crew - 'Kiss me now' dance tutorial - YouTube.

MASTERCHEF AT SEA JUNIORS: Open to kids ages 5–12, the Masterchef at Sea Juniors brings the hugely popular and globally-recognized MasterChef show to life on board in the form of an on-stage cooking competition. Guaranteed to keep the entire family entertained, the activity will also help inspire a new generation of children to take an interest in cooking. The recipes have been created to feature fresh and healthy ingredients where possible and enable the children to practice useful techniques to cultivate creativity in the kitchen. The recipes for MasterChef Juniors have been devised by Rukmini Iyer, a MasterChef contestant from 2013 and author of two best-selling cookbooks.

More about MSC Cruises kids & family facilities

On board every MSC Cruises ship, guests can find five complimentary kids clubs, catering to different age groups from six months old to 17 years old:

  • Baby Club Chicco (six months - 2 years)
  • Miniclub Lego (3-6 years old)
  • Juniors Club Lego (7-11 years old)
  • Young Club (12-14 years old)
  • Teens Club (15-17 years old)

Kids can enjoy complimentary lunch and dinner as part of the kids’ program, ensuring parents have peace of mind while they explore the ship or relax in the sunshine.


About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East. 

The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027. 

The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board. 

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050. 

For more information, click here.