MSC CRUISES UNVEILS NEW FIRST-OF-ITS-KIND IMMERSIVE CULINARY JOURNEY WITH PAN-ASIAN STREET FOOD DINING CONCEPT ON MSC WORLD ASIA

• New Pan-Asian dining concept set to launch on board MSC World Asia inspired by Southeast Asia’s vibrant street food scene
• First-of-its-kind in the fleet, this three-in-one venue combines relaxed specialty restaurant, lively bar and complimentary on-the-go offering
• Launching on MSC World Asia, sailing seven-night Mediterranean itineraries starting December 4, 2026
• New ship will feature 40 bars, lounges, cafés and restaurants

GENEVA – July 2, 2026 – MSC Cruises has revealed new details of a Pan-Asian dining concept set to launch on board MSC World Asia, offering guests a flexible and immersive culinary experience.

Three dining experiences in one venue

The integrated concept gives guests greater flexibility and choice throughout the day, whether they are seeking a full dining experience, a relaxed drink, or a quick bite between activities. Experiences include:

• Specialty restaurant: Relaxed dining with curated Pan-Asian dishes
• Bar and lounge: Southeast Asian-inspired cocktails and beverages
• Complimentary on-the-go offering: Quick, street food-style bites

Inspired by Southeast Asian street food

The venue combines food, design, music and live cooking to create a multi-sensory environment, inviting guests on a vibrant culinary journey inspired by the flavors, sights, and sounds of Southeast Asia, and drawing on the energy of bustling street markets across Indonesia, Singapore, South China, Thailand, and Vietnam.

With offerings like aromatic Singapore-style shrimp, shiitake mushroom fried rice, and flavorful wok-fired specialties, the experience unfolds through immersive décor, bold artwork, a curated soundtrack and live kitchen energy—each element designed to engage the senses and transport guests to the heart of Southeast Asia’s vibrant food scene.

Stéphane Franchini, Senior Director Food & Beverage Product, MSC Cruises, said: “With this new three-in-one venue, we are inviting guests to explore one of the world’s most exciting food cultures in a way that is vibrant, welcoming and full of flavor. From the diverse range of dishes to the atmosphere of the space and the expertise of Chefs Xiao Wang and Luca Césarini, every detail has been carefully designed to create a truly immersive culinary journey. It reflects our ambition to offer greater choice, seamless convenience and more memorable moments through food.”

Signature elements of the venue – three experiences

Specialty restaurant - The restaurant offers a relaxed and welcoming setting, from convenient indoor seating to a casual rooftop terrace, with a menu including an appetizer, main course and dessert—encouraging guests to mix, match and discover bold, comforting flavors through authentic dishes inspired by communal dining traditions. Guests may choose from a curated selection of iconic Asian beers served by the bottle, including Tsingtao, Chang and Bintang, alongside a menu of indulgent bubble teas, freshly prepared smoothies and vibrant fruit juices.

Bar and lounge - Located within the venue, the bar features a selection of the most popular Southeast Asian-inspired signature cocktails*, with delicate and aromatic flavors. Guests may enjoy scented jasmine mojitos, rose and strawberry daiquiris, and matcha coladas alike, all crafted to complement the menu and enhance the experience.

Complimentary on-the-go offering - Designed for guests looking for convenience, the on-the-go window serves a selection of complimentary bites during the day, offering quick, flavor-packed options that capture the spontaneity of street food in an easy and accessible format, including crispy seafood balls, fluffy bao buns, and more.

Dining on MSC World Asia

MSC World Asia will offer guests more variety than ever before, with broad culinary choice while maintaining variety and convenience across 19 dining venues.

• 6 specialty restaurants
• 6 main dining concepts
• MSC Yacht Club exclusive restaurant
• Fast-casual and on-the-go options

Additional specialty dining on MSC World Asia

Butcher’ Cut restaurant – An authentic American-style steakhouse, popular across MSC Cruises’ fleet offers guests an elegant setting to enjoy premium, expertly prepared cuts of meat.

Kaito Sushi Bar – Offering a beautiful setting inspired by the Far East where guests can savor expertly crafted sushi and exquisite authentic Asian dishes.

Kaito Teppanyaki – A stylish teppanyaki restaurant where guests can choose their spot at one of four cooking stations and watch delicious Japanese dishes come to life right before their eyes.

Hola! Tacos & Cantina – A casual street food dining concept offering a selection of Latin American and Mexican-inspired dishes and drinks to be shared and enjoyed in a relaxed atmosphere. 

NEW – Mediterranean restaurant – Details of this yet to be revealed elegant restaurant serving authentic Mediterranean cuisine will be announced soon.

NOTES TO EDITORS

About the chefs

Chef Xiao Wang - With roots in Shanghai, Chef Xiao brings deep expertise in Asian culinary traditions, shaped by an international career across leading hospitality groups and restaurants worldwide, as well as his work developing Asian concepts for MSC Cruises.

Chef Luca Césarini - drawing on extensive experience in world-class kitchens, including in Shanghai and Thailand, Chef Luca bringing a global perspective and contemporary flair.

*Beverage offering within the restaurant and the bar included within the Premium Drinks Package – or can be purchased individually, outside of a package.

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About MSC Cruises
Headquartered in Geneva, Switzerland, the privately owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America.

A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.

For more information visit MSC Cruises.