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  • Oscar-winning Sophia Loren will name her 19 MSC Cruises ship
  • The traditional event will officially launch MSC Cruises’ most environmentally advanced ship to-date, the second LNG powered ship to join the fleet

Geneva, Switzerland May 17, 2023 – With less than one month to go, MSC Cruises today unveiled details of the Naming Ceremony for the launch of the line’s most environmentally advanced ship to-date, MSC Euribia, which will take place on June 8 in Copenhagen, Denmark. The Scandinavian capital was chosen as the launch location for the ship due to its rich maritime heritage and dedication to sustainability. MSC Euribia is symbolic of the line’s vision for a sustainable future and a deep respect and commitment to protect and preserve the marine environment.

MSC Euribia is “Built for the Future” - she is the most energy-efficient cruise ship design ever. The vessel is the second ship in MSC Cruise’s fleet to be powered by LNG, the cleanest and most efficient fuel currently available commercially at scale.  She will feature additional state-of-the-art environmental technologies, including advanced onboard wastewater treatment systems, waste management handling, energy efficiency measures, and innovative underwater radiated noise management systems to reduce the potential impact on the marine environment.


MSC Cruises will invite guests to the Naming Ceremony of this innovative new ship, bringing together local dignitaries, key travel partners, international media, and various household names, including Hollywood icon and Oscar-winning actress, Sophia Loren. Madame Loren holds a long-standing personal relationship with the line and will carry out her role as Godmother for her 19 MSC Cruises ship.

Sarah Grünewald, a well-known Danish television host, actress and model will serve as the Master of Ceremony. Guests can expect the time-honored tradition of breaking a bottle of champagne over the bow of the vessel, a beautiful gala dinner, as well as live entertainment and performances, including a special DJ set to top off the night from world-renowned French DJ and record producer, Bob Sinclar.

After the event, MSC Euribia will commence sailings in Northern Europe this summer with 7-night sailings from Kiel, Germany and Copenhagen, Denmark to the captivating Norwegian Fjords including Geiranger, Ålesund, and Flaam.

To find out more about MSC Cruises’ northern Europe itinerary options, please click here.


This unforgettable occasion will offer guests a first glimpse to discover more about the innovative ship’s exceptional features, amenities and varied onboard experiences.

Some key highlights include:

  • NEW! Experience the artwork, 2023, by renowned British artist Julian Opie in l’Atelier du Voyageur bar. The artwork, commissioned specifically for MSC Euribia, is an expansive 11 x 2 m purpose-built LED screen featuring walking figures in Opie’s distinctive style.
  • NEW! Located in the aft of the ship, The Carousel Lounge is reinvented with a new layout, offering even more stunning panoramic ocean views, allowing guests to relax during the day or participate in a range of leisure activities. Here, they can also enjoy a variety of live music every evening including the Big Band at Sea.
  • A revolutionary kids’ area will feature 7,534 square feet of interior space entirely dedicated to kids and teenagers with seven rooms, each catering to different age groups from 0 – 17 years old. For the first time, it will include the NEW! MSC Foundation Lab - offering a brand-new kids area and program of activities dedicated to educating children and teenagers on environmental subjects.
  • NEW! Guest can choose between 10 dining venues, which include five specialty restaurants with the brand-new Le Grill, a stylish French bistro meets steakhouse, as well as Kaito Sushi & Robatayaki, a staple specialty restaurant of MSC Cruises that will feature a Robatayaki for the first time.
  • An impressive array of five pools and the ship’s very own coral-themed Ocean Cay AquaPark, one of the largest and most elaborate waterparks at sea, with three water slides for endless fun.
  • The 945-seat Delphi Theatre offers world-class live entertainment every evening with a full seven-day program of big-production shows.
  • The ship offers 21 bars and lounges with five outdoor and 16 indoor areas to meet the needs and preferences of everyone on board.
  • Guests will have the opportunity to explore and connect at Galleria Euribia, featuring the longest LED Dome at sea, with a variety of shops, restaurants and entertainment to discover.

To find out more about MSC Euribia, please click here.

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About MSC Cruises

MSC Cruises is the world’s third largest cruise brand as well as the market leader in Europe, South America, the Gulf region and Southern Africa. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.

Headquartered in Geneva, Switzerland, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the world’s leading and privately held shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 21 vessels combined with a sizeable future global investment portfolio of new vessels, terminals and other assets. The fleet is projected to grow to 23 cruise ships by 2025, with options for six more vessel orders in place through 2030.

MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company’s European heritage, where they can enjoy international dining, world-class entertainment, award-winning family programs, and the very latest user-friendly technology on board. To learn more about MSC Cruises’ itineraries and experience on board its ships, click here.

The line’s number one priority has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve.  In August 2020, MSC Cruises implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. To learn more about MSC Cruises’ health & safety protocol, click here.

MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment, click here

Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments, click here.