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  • Further enhancing Food & Beverage offerings, the ‘World’s Greatest Bars’ will bring two globally renowned pop-up bars for limited time on select ships, including award-winning Paradiso and Sips

Geneva, Switzerland - April 4, 2024 – Today, MSC Cruises announced its world-class Food & Beverage offering is being brought to new heights with its brand-new beverage program, ‘World’s Greatest Bars’. This new and innovative concept brings some of the most acclaimed bars to MSC Cruises’ ships, offering guests a truly unique experience like never before at sea.

This new program will welcome world-famous bars as pop-ups on board selected MSC Cruises ships, each for a six-month at a time, to serve up something extra special for guests. The pop-ups include award-winning bars Paradiso and Sips from Barcelona, Spain, allowing guests the opportunity to savor the finest mixology during their time at sea.

Maestros from each partnering bar have personally and comprehensively trained the onboard bar teams, passing on the secrets of each cocktail to retain the delicious flavors and techniques that have made them so famous.

Jacques Van Staden, Food & Beverage Vice President at MSC Cruises, said, “We’re delighted to bring the ‘World’s Greatest Bars’ concept on board our ships to create world-class and innovative experiences for our guests. The new program brings our food and beverage offerings to new heights, providing unforgettable experiences not seen before at sea. We’re thrilled to have on board such exciting bars, SIPS and Paradiso, two ranked as some of the best in the world. These two bars are incredibly hard to get into right now, so we’re so excited that our guests can get a taste of the action.”

The program, which commenced on April 1, 2024, will be available for a six-month activation with the Paradiso pop-up on board MSC World Europa and Sips on board MSC Euribia.

MSC Cruises continuously looks to elevate Food & Beverage offerings with innovative concepts such as Helios Wine Bar on MSC Euribia, an immersive digital experience for the next generation of wine lovers, and The Gin Project on MSC World Europa, a must-stop shop for gin aficionados with over 70 craft gins. Another one-of-a-kind experience includes the Masters of the Sea microbrewery on MSC World Europa, where special-brew beer is made from desalinated seawater.


About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Middle East and Southern Africa, with a strong and growing presence in North America and the Far East.

The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027.

The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

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