MSC CRUISES HONORED IN CONDÉ NAST TRAVELER'S 2024 “BRIGHT IDEAS IN TRAVEL” LIST

• MSC Cruises is recognized for its Super Coral Program at Ocean Cay MSC Marine Reserve in the annual list
• The “Bright Ideas in Travel” recognition follows MSC Cruises’ placement in three of the Conde Nast Traveler Readers’ Choice Awards.

Fort Lauderdale, Fla. – November 7, 2024 – MSC Cruiseshas been named to Condé Nast Traveler’s annual “Bright Ideas in Travel” list. The cruise line is being recognized for its Super Coral Program, an ambitious coral restoration initiative based at its private island - Ocean Cay MSC Marine Reserve in The Bahamas.

The “Bright Ideas in Travel” list, introduced by Condé Nast Traveler in 2022, honors the most visionary projects in travel. The editorial team identifies ideas that address travel’s most pressing challenges, whether by building something entirely new, scaling solutions that make a broad impact, or reshaping how tourism is generally viewed. MSC Cruises’ inclusion reflects the company’s thoughtful, long-term approach to marine conservation through its Super Coral Program.

The MSC Foundation’s The Super Coral Program run by the MSC Foundation – MSC Group’s not-for-profit philanthropic organization – is part of the cruise line’s broader commitment to reversing coral decline and safeguarding marine ecosystems. Located within a 64-square-mile protected waters surrounding Ocean Cay, the project is pioneering research on “super corals”— thermally resilient specimens with the potential to thrive despite rising ocean temperatures. The coral nursery currently nurtures 550 live samples from five coral species and 12 genotypes, each selected for their resilience to heat stress. Scientists involved in the project believe these super corals could play a critical role in restoring coral reef resistance and ensuring the survival of reefs threatened by climate change.

This recognition comes hot on the heels of the company’s outstanding performance in the 2024 Readers’ Choice Awards. MSC Cruises ranked #3 in the Mega Ship category, 13 in the Large Ship category, and #23 in the Medium Ship category, further cementing its reputation as an industry leader ahead of the highly anticipated launch of MSC World America in April 2025.

Guests sailing on MSC World America will experience the beauty of Ocean Cay MSC Marine Reserve firsthand. This private island, a cornerstone of MSC Cruises’ marine conservation efforts, offers travelers the unique opportunity to visit the Marine Conservation Center and witness the progress of the Super Coral Program while enjoying a pristine destination designed with both relaxation and conservation in mind.

As MSC Cruises looks to the future, it remains committed to delivering exceptional travel experiences while implementing initiatives that help to protect the environment it touches.

Click here for more information on MSC Cruises.

Click here for more information on the 2024 Conde Nast Traveler’s “Bright Ideas in Travel” list.

About MSC Cruises

Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line and the market leader in Europe, South America, the Gulf region and Southern Africa, with a strong and growing presence in North America and the Far East.

The MSC Cruises fleet consists of 22 modern ships with three new vessels due to be launched in 2025, 2026, and 2027.

The Company operates in more than 100 countries around the world, offering cruises across five continents, calling at more than 300 destinations and welcoming more than 180 different nationalities on board.

MSC Cruises is firmly committed to achieving net zero greenhouse gas emissions for its marine operations by 2050.

For more information, click here.

ABOUT THE MSC FOUNDATION:

The non-profit MSC Foundation implements the MSC Group’s marine conservation, humanitarian, and sustainable development commitments worldwide, utilising MSC’s global reach and unique knowledge of the sea to protect and nurture our blue planet, its people, and our shared cultural heritage.

Concentrating on four areas – Environment, Community Support, Education and Emergency Relief – the Foundation promotes the protection and sustainable management of ecosystems, empowers vulnerable communities around the world to realise their full potential, supports equitable and inclusive quality education to foster enduring individual and collective development, and helps disaster-struck populations toward recovery.

The Foundation works to achieve this both independently and with dedicated partners: independently, by leveraging MSC Group engagement in designing and managing projects, connecting communities, raising awareness, and mobilising the financial support of thousands of people, and together with trusted partners selected for their strong innovative vision or track record for effective action.

Media Enquiries

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