MSC CRUISES ANNOUNCES TWO TITLE SPONSORSHIPS OF 2024 FORMULA 1® GRAND PRIX

MSC Cruises to be title sponsor of Japanese Grand Prix and Gran Premio dell’Emilia Romagna (Imola) 2024

Geneva, Switzerland – December 18, 2023 – MSC Cruises announced today that it will be the title sponsor of two 2024 Formula 1® World Championship Grand Prix: The Japanese Grand Prix and The Gran Premio dell’Emilia Romagna, held in Imola, Italy.

The cruise line’s brand will be included in the name of these two iconic Formula 1® Grand Prix next year. This is in addition to the usual track branding as part of MSC Cruises’ global sponsorship of Formula 1® running through the end of the 2026 season.

“FORMULA 1® MSC CRUISES JAPANESE GRAND PRIX 2024”

The fourth race of the season, the “MSC Cruises Japanese Grand Prix” will take place April 5-7, 2024 at the legendary and driver-favorite ‘crossover’ Suzuka track in Japan. It is set to be one of the most exciting races of the season.

“FORMULA 1® MSC CRUISES GRAN PREMIO DELL’EMILIA ROMAGNA 2024”

The famous Imola racetrack has been the scene of many iconic Formula 1® moments and holds a special place in the hearts of many fans. The “Formula 1® MSC Cruises Gran Premio dell’Emilia Romagna 2024” will take place May 17-19, 2024.

MSC Cruises has been a Global Partner of Formula 1® since 2022, when the cruise line entered into a multi-year collaboration lasting through the end of the 2026 World Championship.

This latest expansion in the collaboration between the two world-class brands is in line with the increased interest in Formula 1® around the world and the growing popularity of cruising as a vacation option that offers incredible value. The two brands share common goals when it comes to driving sustainable change while shaping the future of their respective industries and leaving a lasting legacy for generations to come.

# # #

About Formula 1

Formula 1 racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1 and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

About MSC Cruises

MSC Cruises is the world’s third largest cruise brand as well as the market leader in Europe, South America, the Gulf region, and Southern Africa. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America, and the Far East markets.

Headquartered in Geneva, Switzerland, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the world’s leading and privately held shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 22 vessels combined with a sizeable future global investment portfolio of new vessels, terminals, and other assets. The fleet is projected to grow to 23 cruise ships by 2025, with options for six more vessel orders in place through 2030.

MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company’s European heritage, where they can enjoy international dining, world-class entertainment, award-winning family programs, and the very latest user-friendly technology on board. To learn more about MSC Cruises’ itineraries and experience on board its ships, click here.

The line’s number one priority has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve. In August 2020, MSC Cruises implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. To learn more about MSC Cruises’ health & safety protocol, click here.

MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment, click here. 

Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments, click here.