MSC CRUISES AIMS FOR RECORD-BREAKING ENTERTAINMENT WITH GUINNESS WORLD RECORDS PARTNERSHIP

The new partnership further illustrates MSC Cruises’ commitment to providing world-class entertainment onboard

Geneva, Switzerland – March 13, 2023 – MSC Cruises announced plans today for thrilling new entertainment offerings at sea in partnership with Guinness World Records, the definitive experts on incredible feats. The new program is a chance for guests to test their skills and – if they are lucky – get their names in the record books. Activities will include breath-taking live shows, in which guests attempt to break Guinness World Records and create truly unforgettable memories in the process.

The new partnership is part of MSC Cruises’ broader strategy to further elevate its range of immersive entertainment options. Guests can practice activities during the day and audition for an evening show featuring the lucky finalists as they demonstrate their talents and aim to become the next iconic record holder.

Steve Leatham, Global Head of Entertainment, MSC Cruises, said, “We’re delighted to join forces with Guinness World Records. We’re always on the hunt for new and engaging concepts for our guests. This partnership provides unique and enriching entertainment at the highest level, and we look forward to continuing to offer a dynamic range of exciting experiences for guests of all ages.”  

Marco Frigatti, SVP Consultancy at Guinness World Records, said, “There’s no better way to bring the magic of Guinness World Records to life than to host a live show like this. Families exploring the world on an MSC cruise can explore the incredible world of record-breaking at the same time – and even become a part of it too!”  

Guinness World Records activities are now available onboard MSC Seascape and MSC World Europa, and they will be coming to the highly-anticipated MSC Euribia when she welcomes guests for her inaugural season this June.

Some of the Guinness World Records highlights include:

• The Records Show is a spectacular stage show modeled after the Guinness World Records TV show, complete with audience participation. Individual guests and even the ship’s crew will attempt a range of record-breaking activities like firing a vortex cannon or mastering a voice-controlled video game.
• On board, there will be various action-packed Children’s Programs including entertaining challenges, quizzes, and educational shows that provide engaging entertainment for children and teens.
• The Guinness World Records Facts trivia challenge will invite guests to test their knowledge of Guinness World Records.
• The Guinness World Records Family Quiz will allow the whole family to join in on the fun using live challenges and Guinness World Records video races to see if audiences can select the winner.

Any new record breakers will be verified by a Guinness World Records Official Adjudicator and awarded a Guinness World Records certificate, giving guests the ultimate bragging rights and incredible memories to look back on.

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About MSC Cruises

MSC Cruises is the world’s third largest cruise brand as well as the market leader in Europe, South America, the Gulf region and Southern Africa. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.

Headquartered in Geneva, Switzerland, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the world’s leading and privately held shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 21 vessels combined with a sizeable future global investment portfolio of new vessels, terminals and other assets. The fleet is projected to grow to 23 cruise ships by 2025, with options for six more vessel orders in place through 2030.

MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company’s European heritage, where they can enjoy international dining, world-class entertainment, award-winning family programs, and the very latest user-friendly technology on board. To learn more about MSC Cruises’ itineraries and experience on board its ships, click here.

The line’s number one priority has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve.  In August 2020, MSC Cruises implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. To learn more about MSC Cruises’ health & safety protocol, click here.

MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment, click here.

Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments, click here.