msc logoCorporate Information & Media Roommenu icon



  • MSC Cruises’ upcoming flagship, launching in November 2022, to house TimeVallée—a luxury watches multi-brand concept

Geneva, Switzerland – November 28, 2022 MSC Cruises is stepping up its high-end retail selection on board with an enriched catalogue of luxury brands further augmented by a new partnership with TimeVallée. The two Geneva-based companies are bringing the “Swiss touch” to the high seas, delivering the elegance and quality Switzerland is known for, along with a host of revered Swiss watch brands for guests to purchase onboard.

MSC Seascape’s TimeVallée concept will be the first of the retailer’s stores at sea when the ship launches in November. Since its inception in 2014, TimeVallée has been making waves in the luxury watch retail sector. Its curated multi-brand selection creates a shopping destination that offers some of the most prestigious watches available from more than 30 top luxury brands.

Aboard MSC Seascape, the store will feature a wide inventory of world-famous Maisons, including Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai and Tag Heuer. The look and feel of the space will replicate that of other TimeVallée shops on land and offer the same unique service, complete with extensive brand storytelling and know-how.

Brandon Briggs, MSC Cruises SVP Onboard Revenues, shared: “The beauty of luxury shopping at sea is that cruise guests have plenty of time on board. Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savoring the luxury experience. As we evolve our ships, we have understood the importance of evolving our retail spaces along with them; creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but in-depth approach was a perfect fit for our guest experience.”

Michael Guenoun, CEO of TimeVallée International, added: “We are delighted to partner with MSC to open TimeVallée at sea for the first time. We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where client can discover and browse through the most sought-after fine watchmaking brands.”

The name TimeVallée is evocative of the valleys in which many fine Swiss watches have been manufactured throughout history. TimeVallée perpetuates that heritage and sophistication of fine watchmaking while inviting newcomers and watch aficionados alike to browse, learn, share and experience the watchmaking world. Dedicated areas of the boutique hosted by expert brand ambassadors allow guests to develop a true feel for the watchmakers represented within, all while surrounded by TimeVallé’s unique blend of old world heritage and contemporary design.

TimeVallée has 34 stores worldwide, each offering an immersive experience for fine watch lovers.

The Naming Ceremony for MSC Seascape will take place in New York City during a glittering event on December 7, 2022. The new ship will offer two different seven-night itineraries, stopping at Ocean Cay MSC Marine Reserve and Nassau in The Bahamas, San Juan in Puerto Rico and Puerto Plata in the Dominican Republic, or calling at Ocean Cay MSC Marine Reserve, Cozumel in Mexico, George Town in the Cayman Islands and Ocho Rios in Jamaica.

For more details on MSC Seascape, please click here.

# # #


Juliette Spiry Baruch


Instagram: @timevallee

#timevallee #heritageandbeyond #luxurywatchswitzerland


Heritage & Beyond

Created in 2014 with headquarters in Switzerland, TimeVallée is a luxury and innovative multi-brand destination store offering clients access to the most prestigious watch Maisons. TimeVallée is an inspirational space mixing heritage and contemporary luxury that guides and invites all watch lovers and beyond to browse, learn, share and experience the watchmaking world. With more than 34 boutiques operated by strategic partners across the world, TimeVallée’s ambition is to keep expanding internationally in the coming years.

For more details on TimeVallée, please click here or follow us on Instagram @timevallee.

About MSC Cruises

MSC Cruises is the world’s third largest cruise brand as well as the leader in Europe, South America, the Gulf region and Southern Africa, with more market share in addition to deployed capacity than any other player. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.

Headquartered in Geneva, Switzerland, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises – the contemporary brand - has a modern fleet of 21 vessels combined with a sizeable future global investment portfolio of new vessels. The fleet is projected to grow to 23 cruise ships by 2025, with options for six more vessel orders in place through 2030.

MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company’s European heritage, where they can enjoy international dining, world-class entertainment, award-winning family programs, and the very latest user-friendly technology on board. To learn more about MSC Cruises’ itineraries and experience on board its ships, 

The Company’s number one priority has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve.  In August 2020, MSC Cruises implemented a new comprehensive and robust health and safety protocol to become the first major line to return to sea. To learn more about MSC Cruises’ health & safety protocol, 

MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment,  

Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments,