MSC Cruises Unveils Over 1,000 Trade Ship Visit Spaces for 2026 and Expands UK Sales Team

05/05/2026

– MSC Cruises is ramping up its investment in the UK trade with the launch of its 2026 ship visit programme, offering more than 1,000 agent spaces, alongside an expansion of its UK Sales Team.

Seven ship visits will take place between May and October 2026 across Southampton, Belfast, Greenock and Invergordon on board and . Each visit includes a full ship tour and hosted lunch, giving agents valuable product insight to support sales.

For the first time, MSC Cruises will also host dedicated onboard content days for trade marketing teams, designed to support partners with promotional activity through immersive, hands-on product experiences.

MSC Cruises is also strengthening its UK Sales Team with new appointments and an internal promotion. Phoebe Thompson has joined as National Account Manager from Hays Travel, and Daniel Short has been promoted to Regional & Strategic Account Manager, where he will focus on driving growth and developing key trade partnerships.A new Field Sales & Business Development Manager will also join the team in June.

Commenting on the expansion, Alyshia Bartlett, Head of UK Sales at MSC Cruises, said:

With these changes, the UK & Ireland team will grow from 18 to 21, increasing visibility, strengthening trade engagement and supporting continued commercial momentum.