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MSC Cruises docks ship hologram at two London locations this Christmas


London, UK - 29 November 2022MSC Cruises is giving Londoners the chance to see MSC Virtuosa in all her glory through a holographic visual representation in Westfield Shopping Centre White City and Kings Cross Station this festive season.

The first ever cruise HyperGram in the UK has been launched by MSC Cruises in partnership with Distributed Media Group, highlighting the UK-based flagship through 3D holograms and projections, offering visitors the chance to interact with the epic ship in person. A first for MSC Cruises, the HyperGram will represent an animated version of the ship which, to visitors, will look seemingly real and completely afloat in the space without the need for special glasses, headsets, or apps. Only by visiting the HyperGram and scanning the QR code, visitors will stand the chance of winning an unforgettable cruise holiday for two on board MSC Virtuosa for summer 2023.

When visiting the HyperGram, visitors are encouraged to share their photos of the ship on social media, tagging @MSCCruises and using #MSCCruises #MSCVirtuosa #MasterpieceAtSea.

A Masterpiece at Sea, MSC Virtuosa, is one of the largest ships in MSC Cruises’ fleet, boasting an impressive array of guest features all coming together in perfect harmony to deliver the ultimate cruise holiday experience.

Guests on board MSC Virtuosa can enjoy a wide variety of entertainment. From the world’s first humanoid robotic bartender Rob, the star of the Starship Club, to the shopping promenade with a stunning LED sky-screen overhead, to West End-style theatre shows and onboard aquapark, there is plenty to keep everybody busy.

Those looking for the ultimate VIP experience while onboard celebrating the festive season should look no further than MSC Yacht Club. Guests have access to a variety of recreation and entertainment while enjoying the luxury of a private club. Lavishly appointed suites, an exclusive 24-hour butler service and a dedicated concierge are just a few of the amenities available on these luxurious cruises.

With sailings departing from Southampton all year round, take advantage of the best Christmas getaway in Northern Europe aboard MSC Virtuosa for 7 nights. Sailing departs from Southampton on 23 December and ports in Hamburg, Zeebrugge, Rotterdam, Le Havre before returning to Southampton. Prices start from £769 per person.

Winter itineraries are available to view and purchase here.

MSC Virtuosa will stay in the UK for the summer 2023 season, sailing from Southampton, more details here.


London Westfield London, White City (Monday 28 November for 3 days, 10:00 AM to 09:00 PM)

Kings Cross Station (Monday 12 December for 3 days, 07:30 AM to 10:00 PM)

Twitter: @MSC_Cruises_UK

Instagram: @msccruisesofficial

Facebook: MSC Cruises

Tik Tok: @msccruisesofficial

Hashtags: #MSCVirtuosa #MSCCruises #MasterpieceAtSea