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•    MSC Cruises’ Chief Business Innovation Officer Luca Pronzati participated in ‘The Travel Experience of the Future’ panel at CES in Las Vegas
•    Launched today, the brand revealed the findings of its first annual trends report, ‘The Future of the Guest Experience’
•    Alongside executives from Marriot and TSA, they explorde how hotels, airlines and cruise lines are leveraging technology to enhance the guest experience

MSC Cruises yesterday spoke at the Consumer Electronics Show (CES) in Las Vegas about the future of travel, and the technology that will enable it. As a major innovator in the industry and a respected voice in the category, MSC Cruises’ Chief Business Innovation Officer Luca Pronzati was invited to join moderator Michelle Toh of CNN Asia and panelists Peggy Fang Roe of Marriot and Mara Winn of DHS TSA to share insights and predictions around ‘The Travel Experience of the Future.’ Together, they discussed the ways in which hotels, airlines and cruise lines are leveraging technology to enhance the guest experience.

The innovations that MSC Cruises brings to cruising are also innovations brought to the wider hospitality industry, and during yesterday’s panel, Mr. Pronzati spoke to these changes and offered his perspective on the direction of the industry.

Speaking on technology’s role in the future of the guest experience Mr. Pronzati commented: “For MSC Cruises, technology is allowing us to give guests a more personalised service. By combining the latest guest-centric technologies with physical human interaction we can offer a seamless and tailored cruise experience. With the future in mind, we developed our MSC for Me digital ecosystem with the ability to add new features to better meet the needs of our guests.

A proven leader in the space, MSC Cruises is known for its innovation by design approach. It’s industry leading MSC for Me digital platform has been built into the very design of its new ships and has been incorporated into every step of the development process from conception to construction.

Since its 2017 debut, it has revolutionised the ways in which guests are able to customise and personalise their experience. Built for constant evolution, the MSC for Me ecosystem can adopt new features and updates as they are introduced.

Most recently, MSC Cruises debuted an industry-first: a virtual personal cruise assistant called ZOE. Installed directly into guest’s staterooms, the device is equipped to answer hundreds of questions, help guests to book activities and make reservations – in seven languages. The company has been particularly successful in its use of guest-centric technology to create a customised cruise experience for its international clientele.

Like any true innovator, MSC Cruises has an eye towards the future, too. Today, the cruise line released its first annual trends report globally, The Future of the Guest Experience, exploring the trends that will define the future of the travel industry for decades to come. Impacted by hyper-connectivity, urbanisation and demographic transformation, the report shows that by 2030 companies will offer ultra-high definition experiences (UHD) to satisfy guests. Travelers will prize fluidity, freedom and cultural fluency whilst seeking out discovery and self-improvement. Through intelligent innovation and design, and with strong commitment to sustainable travel, MSC Cruises is confident in its ability to facilitate these kinds of high-definition future experiences for guests. For more information and to download the full report, please click here.

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