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Sales open today for Summer 2018

Geneva, Switzerland – 4 July 2016 – MSC Cruises - the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa - announced today that the second of its Seaside-generation smart ships, set to come into service in June 2018, will be named MSC Seaview. The ship will spend its inaugural season in the Western Mediterranean, home-porting in history- and culture-rich Genoa, Marseille and Barcelona.

Sales for the ship open today for MSC Voyagers Club members, an exclusive benefit of the programme that rewards loyal MSC Cruises guests, and on July 18 for all other guests.

Gianni Onorato, Chief Executive Officer of MSC Cruises, commented, “Our Company’s heritage lies in the Mediterranean and it was only natural that MSC Seaview – our third next-generation smart ship that comes into service in June 2018 - would be deployed in its historic and culture-rich waters. Guests can now plan their holiday and experience everything that this ever-popular region has to offer from on board one of the industry’s most innovatively-designed ships at sea.”

MSC Cruises’ Seaside-generation ships are being built by Italy-based FINCANTIERI, one of the largest shipbuilding groups in the world. These new ships combine FINCANTIERI’s shipbuilding tradition, expertise, Italian flair and excellence in design with the industry-leading innovation and global vision of MSC Cruises.

Mr Onorato concluded, “We are proud of our partnership with FINCANTIERI in realising our vision for this innovatively-designed, new generation of smart ships.”

Known as the “ship that follows the sun”, the design of Seaside-generation ships embodies MSC Cruises’ passion for the sea and features, amongst other things, the highest ratio of outdoor space per guest at sea. Inspired by a pioneering beach condo concept, MSC Seaview will bring guests and the sea closer, with special design elements that allow them to make the most of the warmer weather. For example, guests will be able to enjoy their time on board eating, drinking and relaxing outdoors in the Mediterranean sunshine with some of the best sea views in the world. They will also benefit from an increased number of balcony cabins and public areas, with every element carefully planned to allow guests to make the most of the sea and the sunshine.

A unique design feature of MSC Seaview is the impressive 360° promenade with glass balustrades that runs around the entire ship. This stunning public space will act as a lively recreation area where guests can stroll in the open air, eat and drink al fresco from a variety of bars and restaurants or shop in the boutiques, all while providing spectacular sea views as far as the eye can see.

An MSC Cruises holiday is the perfect way to discover different cultures, beauties and tastes. MSC Seaview guests will be able to experience the wonders of the Mediterranean in true MSC Cruises style, as in addition to Genoa, Marseille and Barcelona, she will also call at other much sought after Mediterranean destinations including Naples, Messina in Sicily and Malta, with a wide range of shore activities carefully designed to help them discover to the fullest each destination and its unique culture.

MSC Seaview is one of MSC Cruises’ new next- generation smart ships, employing the latest and the best technology available at sea to enable guests to customise their onboard and onshore experience. In partnership with technology leader Samsung, the next-generation technology will include everything from the latest displays and mobile solutions to products for enhanced reality consumer retail experiences. This will include:

•    Near Field Communication (NFC), using a cruise card, bracelet or smartphone for a range of different options including geo-location of children, cabin access and onboard payment.
•    Interactive screens to make it simple to select excursions as well as booking shows and restaurants.
•    iBeacon technology that is customised to each guests’ specific preferences so that they will never miss their favourite experiences, can communicate with mobile devices and send push notifications about relevant information and offers.

As with all MSC Cruises holidays, guests can expect a cruise on board MSC Seaview to be distinguished by modern and comfortable accommodations, always fresh and authentic food, award-winning entertainment, plenty of relaxation as well as a full programme of activities specially designed for families and their children across all age groups, impeccable service and some of the best, most varied shore excursion programmes in the industry. More details of MSC Seaview’s specific new and exciting features will be revealed over time in the coming months.

MSC Seaview will commence the maiden voyage from Genoa, Italy on June 10, 2018. For more information and bookings visit or call 0203 426 3010.
Notes to Editors
MSC Seaview’s sister ship MSC Seaside

MSC Seaview’s sister ship MSC Seaside will have entered into service in December 2017, sailing year-round from Miami to the Caribbean with exciting itineraries including the Bahamas, Mexico, Jamaica and Puerto Rico, Grand Cayman, St. Thomas and the exclusive Ocean Cay MSC Marine Reserve, thus complementing the itineraries of MSC Cruises’ other ships serving the region. Click here for more details.