MSC CRUISES AND MARTHA STEWART OFFER ENRICHED CULINARY AND DISCOVERY EXPERIENCES THROUGH NEW & EXCLUSIVE PARTNERSHIP
• Tailored Caribbean shore excursions highlight authentic local favorites
and hidden gems
• Celebration surprise packages designed for special vacation moments
• Special holiday dinner menus and recipes represent Martha Stewart’s passion for enjoying delicious meals with friends and family
FORT LAUDERDALE, Fla. (April 24, 2019) – MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and market leader in Europe and South America – is partnering with internationally acclaimed home and lifestyle expert Martha Stewart on new, exclusive culinary and discovery experiences on board and ashore to make MSC Cruises’ guests vacation moments even more special and memorable. The partnership, themed Celebrate, Discover, Experience, includes specially curated shore excursions, celebration surprise gift packages, and onboard special holiday dinner menus and recipes. Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 94 books, and America's trusted lifestyle expert and teacher.
“MSC Cruises is committed to developing enriching guest experiences and as such we partner with world-class experts in their field to create together something truly unique,” said Gianni Onorato, CEO, MSC Cruises. “Martha Stewart’s philosophy and passion for discovery is a perfect match for MSC Cruises and we are excited to bring her innovation, style and expertise to life in this special partnership designed to help our guests create memorable vacation moments with friends and family.”
“I’ve always enjoyed introducing people to new experiences and I’m thrilled to be working with MSC Cruises on a partnership that embodies the true celebratory nature of travel, exploration and discovery,” said Martha Stewart. “The excursions showcase some of my favorite activities and help MSC Cruises’ guests discover some of the authentic and hidden treasures of destinations throughout the Caribbean. The holiday dinner menus and surprise gift packages encompass what I believe celebrations should include: good food, good company and commemorating great adventures and inspiration wherever we are.”
EXCLUSIVE MARTHA STEWART & MSC CRUISES EXCURSIONS
Initially taking place in multiple destinations across the Caribbean, the uniquely curated Martha Stewart & MSC Cruises Excursions focus on some of Martha’s passion points and feature a variety of activities, including hands-on culinary classes and tastings of local delights, horseback riding in the ocean, hiking to hidden coves, visits to craft markets, lessons from local fisherman and tours of beautiful gardens. In addition to highlighting key landmarks at a destination, these specially crafted tours truly embody the locals’ favorite spots and tell the story of the local culture.
For the initial roll-out, excursions will be available at all destinations visited on itineraries served by MSC Seaside and MSC Armonia including: San Juan, Puerto Rico; Nassau, Bahamas; Philipsburg, Saint Maarten; Charlotte Amalie, St. Thomas, Virgin Islands; Ocho Rios, Jamaica; George Town, Cayman Islands; Cozumel, Mexico; Costa Maya, Mexico and Roatan Island, Honduras. Starting November 2019, additional excursions will be available in destinations visited by MSC Divina and MSC Meraviglia while sailing the Caribbean. Future roll out will also include an excursion on MSC Cruises’ new private island, Ocean Cay MSC Marine Reserve, which will welcome its first guests in November 2019.
MSC Cruises modern and elegant ships offer guests a distinctive experience inspired by the Company’s European heritage. On board guests will enjoy fine dining options with the best of Mediterranean and international cuisines, exclusive world-class entertainment, award-winning activities and facilities for families and children of all ages, luxurious wellness and comfortable accommodations to meet every need. It is through partnerships such as this latest with Martha Stewart that MSC Cruises is able to offer truly unique experiences that can only be enjoyed by MSC Cruises guests.
This includes the innovative entertainment concept Cirque du Soleil at Sea, created with world-leader in live entertainment Cirque du Soleil, available on the Meraviglia class ships. MSC Cruises works with six of the world’s leading chefs, each representing excellence in their respective cuisine to deliver an international fine dining experience. Last month, the Company launched the world’s first virtual personal cruise assistant, ZOE, on board MSC Bellissima, in collaboration with HARMAN, experts in the field of voice-enabled technology having developed audio solutions for technology leaders such as Amazon, Google and Microsoft.
Martha Stewart offerings will launch on MSC Seaside and MSC Armonia starting June 1st, 2019.
About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 94 books, and America's trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful "how-to" information for all aspects of everyday living cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.